We've all sat through those presentations. You know the ones.
Slide after slide of charts, bar graphs, andĀ statistically significant snooze-fests.
Hereās the thing: data doesnāt move people. Emotions do.
If you're a speakerāwhether on a stage, in a boardroom, or pitching to a potential clientāyour goal isnāt to transfer information. Itās to inspire action. And that happens when your audienceĀ feelsĀ something.
š Swap Stats for Stories š¼ļø Trade Graphs for Gut Punches šÆ Use Visuals that Move, Not Just Inform
In the short video above (taken from my courseĀ "How to Add Creativity, Humor and Audience Engagement to Your Speech"), I break down exactly how to use emotionally-charged visuals in your slides to create connectionāand convert audiences from passive listeners toĀ raving fans. I show some of my ACTUAL slides, as an FYI. (AKA - You'll want to click and watch.)
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Letās break this down:
š¹Ā Why Stats Often Fail:Ā Numbers donāt stick. What sticks is theĀ emotionĀ behind the message. A...
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(Be prepared: I am going to āshouldā all over you about storytelling in your speech. There are always ways to bend rules, but as a general practice, I find these to be effective in regards to creating an emotional powerful moment with the audience ā which is a huge part of what stories are for.)
Ā Annnnnd Action. š¬
He was an old white guy rambling on for an hour. His speech was basically a thinly veiled sales pitch to hire him for his services. Right when I thought he couldnāt annoy me anymore, he pulled out the olā sports hero story to end his sales pitch/speech.
Ā He wasnāt an athlete. If he was and it was HIS story - that would be different. It wasnāt. It was something I could have googled and read about on Wikipedia. I, and half the room, donāt care about sports. We politely endured what I am assuming was what he considered motivational.
When he was done, I imagined him getting his hefty speaking check, sauntering over to the bar to order an Arnold Palmer or Whiskey Sour, hitt...
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